Sunday, December 16, 2007

DIAMOND RESORTS INTERNATIONAL APPOINTS INDUSTRY VETERAN AS VICE PRESIDENT, RESORT OPERATIONS, NORTH AMERICA

DIAMOND RESORTS INTERNATIONAL APPOINTS INDUSTRY VETERAN AS VICE PRESIDENT, RESORT OPERATIONS, NORTH AMERICA

Las Vegas – December 11 2007 -- Diamond Resorts International® (DRI), a global leader in vacation ownership, has appointed Steve Hicks to vice president of Resort Operations, North America. Hicks joins a strong executive team committed to delivering the highest standards of guest satisfaction and hospitality.

Prior to joining DRI, Hicks held the position of vice president of Resort Operations at ResortCom and was president of the Hospitality Division at Shell Vacations, LLC, where he directed all aspects of the Hospitality Management Division including its 22 vacation ownership resorts, 1500 employees and more than 30 homeowner associations.

“Steve is a tremendous asset and his proven track record in developing exceptional hospitality teams across multiple resorts is second-to-none,” says Simon Crawford-Welch, Ph.D., RRP, President and COO of DRI. "At Diamond Resorts International® our goal is to build a world-class, customer-focused organization—the strongest in the industry. Steve's appointment is one more step toward that reality."

Hicks will be responsible for managing and expanding DRIs North American resort portfolio which currently includes almost 60 properties in Hawaii, California, Florida, Nevada, Tennessee, Virginia, Canada, the Caribbean, Mexico and more.

“I am excited to join a company driven to revolutionize the vacation ownership industry,” Hicks says. “With experienced management, a strong financial platform, innovative products, exceptional team members and the satisfaction of its owners at the core of its brand strategy, I look forward to contributing to the success of Diamond Resorts International® as an industry leader."

Hicks, a Registered Resort Professional, is highly regarded as a timeshare industry expert and is a frequent speaker in peer workshops and at roundtables. He is also designated as a Certified Hotel Administrator through the American Hotel and Lodging Association.

“Our planned growth strategy will require excellent and experienced management at every level of our organization,” says Stephen J. Cloobeck, Chairman and Chief Executive Officer of DRI, “Steve offers a hands-on management style that will drive our North American operations to provide better, more consistent, brand-aligned levels of resort amenities and customer service.”

Diamond Resorts International®, based in Las Vegas, Nev., is one of the largest vacation ownership companies in the world with nearly 100 branded and affiliated resorts throughout the continental United States and Hawaii, Canada, Mexico, the Caribbean and Europe. Offering simplicity, choice and comfort to its more than 360,000 owners through the branded-service of more than 5,000 team members worldwide, Diamond Resorts International® is dedicated to providing its guests with effortless and relaxing vacation experiences every time, for a lifetime.

For more information, please visit www.DiamondResorts.com

Tuesday, December 04, 2007

Diamond Resorts Press Release

LEADING VACATION OWNERSHIP COMPANY LAUNCHES GLOBAL HOSPITALITY BRAND

Las Vegas - December 4 2007 - Diamond Resorts International® (DRI)
officially announced the launch of its new brand strategy with a
series of global initiatives designed to consistently provide the
highest standards of satisfaction, hospitality and guest experiences
throughout its nearly 100 resorts.

The rebranding initiatives follow the April 2007 acquisition of
Sunterra Corporation by Diamond Resorts.

The primary brand tenets simplicity, choice and comfort were
developed over a series of months based on extensive owner and
customer research. "Simplicity reflects our owners' desire for
simpler products and simple elegance in our resorts," says Stephen J.
Cloobeck, Chairman and Chief Executive Officer of DRI. "It is being
brought to life through upgraded accommodation standards, a complete
make over of our points-based system, renamed THE Club(SM), and an
internal audit geared toward simplifying all of our day-to-day
operations for efficiency and profitability."

Choice and comfort are also at the forefront of operational
changes. "Our owners demanded greater choice and we are delivering it
as seamlessly as possible" says DRI President and Chief Operating
Officer Simon Crawford-Welch Ph.D., RRP. "Over the next twelve
months, a well planned and deliberate growth strategy will provide
our owners with more vacation choices in more diverse destinations
around the world. In addition, each of our branded-service programs
will offer home-away-from-home comfort `touches' designed to exceed
every owners' expectations."

A new tagline, - Relaxation. simplified, reflects the changes that
simplicity, choice and comfort will bring to a typically hectic and
stressful process. DRI's more than 5000 team members, led by a team
of seasoned timeshare industry veterans, are committing themselves to
providing owners with clear, simple communication and the delivery of
a seamless branded hospitality experience to its more that 360,000
owners worldwide.

"Internally, we've already started the process of integrating our
brand tenets into every facet of our business," says DRI Chief
Experience Officer Patrick Duffy. "With resorts in 14 countries and
more than 50 nationalities represented in our owner-base, simplicity,
choice and comfort will become the global language driving our
innovative customer-centric training and hospitality programs. In an
increasingly competitive industry, our sustainable competitive
advantage will be achieved by consistently exceeding our customers'
expectations."

DRI expects its new brand initiatives to be fully deployed and
embraced in each of its resorts and operations by Q2 2008.

Diamond Resorts International®, based in Las Vegas, Nev., is one of
the largest vacation ownership companies in the world with nearly 100
branded and affiliated resorts throughout the continental United
States and Hawaii, Canada, Mexico, the Caribbean and Europe. Offering
simplicity, choice and comfort to its more than 360,000 owners
through the branded-service of more than 5,000 team members
worldwide, Diamond Resorts International® is dedicated to providing
its guests with effortless and relaxing vacation experiences every
time, for a lifetime.

For more information, please visit www.DiamondResorts.com