Friday, June 20, 2008

DIAMOND RESORTS INTERNATIONAL(r) APPOINTS SALES & MARKETING EXPERT AS VICE PRESIDENT, MARKETING, EASTERN REGION

DIAMOND RESORTS INTERNATIONAL(r) APPOINTS SALES & MARKETING EXPERT AS
VICE PRESIDENT, MARKETING, EASTERN REGION

Las Vegas, Nev. - June 20th, 2008 -- Diamond Resorts International(r)
(DRI), a global leader in the vacation ownership industry, has appointed
Joel Lazar, RRP, as Vice President, Marketing, Eastern Region, for DRI.
Lazar's more than 20 years of vacation ownership and fractional
ownership marketing experience will be leveraged to generate a
significant number of tours for DRI's Eastern operations, including
resort destinations in Tennessee, Missouri, Virginia, St. Maarten and
Florida. Lazar will report to James R. Danz, RRP ("Jim"), DRI's Chief
Marketing Officer.

"Joel has proven abilities in attracting qualified prospects through
innovation in communication and product design across many facets of the
real estate industry," says Jim Danz, "His addition to the
industry-leading DRI marketing team will enable us to deliver consistent
tour flow to current and planned sales centers in DRI's Eastern Region."

Prior to his engagement with DRI, Lazar held senior management positions
with The Owners Club, Intrawest Resort Ownership Corp., Cimarron Golf
Resort and Hilton Grand Vacations Club. As the Corporate Vice President
of Sales and Marketing for Transeastern Homes, Lazar helped the company
gain recognition as the fastest growing homebuilder in the country.
During his tenure, Transeastern sold nearly $2 Billion in new homes and
successfully launched 20 communities. Lazar earned the Florida Home
Builders Association's Marketing Executive of the Year award in 2004.

"Building a world-class organization requires team members with
experience, passion and a desire to deliver excellence in everything we
do," said Simon Crawford-Welch, DRI's President & Chief Operating
Officer. "Joel's engagement is another step toward a dominant global
hospitality brand that will set higher industry standards in sales,
marketing, resort operations and customer service worldwide."

Lazar has served on the American Resort Development Association's (ARDA)
Board of Directors and as chairperson of the ARDA Membership Committee.
Lazar has been frequently interviewed by and quoted in major industry
and consumer publications, and is a much sought after speaker at
industry events.

Diamond Resorts International(r), based in Las Vegas, Nev., is one of
the largest vacation ownership companies in the world with more than 110
branded and affiliated resorts in 14 countries with destinations
throughout the continental United States and Hawaii, Canada, Mexico, the
Caribbean and Europe. Offering simplicity, choice and comfort to its
more than 360,000 owners and members through the branded service of more
than 5,500 team members worldwide, Diamond Resorts International(r) is
dedicated to providing its guests with effortless and relaxing vacation
experiences every time, for a lifetime.

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