Thursday, June 26, 2008



Las Vegas, Nev. - June 25th, 2008 -- Diamond Resorts International(r)
(DRI), a global leader in the vacation ownership industry, has appointed
Bill Tsao, as Vice President, Operations, Latin America, for DRI. Tsao
will initially be responsible for developing, implementing and managing
DRI's growth and operations strategy in Latin America, including resort
acquisition and development, sales and marketing and resort operations.
Tsao will report to President and Chief Operating Officer for DRI, Simon
Crawford-Welch, PhD, RRP.

"Providing additional choices in resort destinations and penetrating new
markets is key to DRI's growth and success strategy," says
Crawford-Welch. "Bill's extensive experience in the Latin American
market will drive new sales opportunities and well-planned expansion
into high-demand destinations. His expertise will be invaluable in
fulfilling our worldwide commitment to greater choice and comfort for
our owners, members and guests."

Tsao has over 16 years of experience in the timeshare industry,
including positions as Vice President of North and Latin American
Business Development for International Cruise & Excursions (ICE) and
Senior Vice President of Sales & Marketing for Raintree Resorts, a
multi-site, multi-national timeshare development and sales organization
operating primarily in Mexico. During his tenure at Raintree, Tsao
designed and implemented an innovative consumer affairs department
strategy as well as having direct P&L responsibility for sales and
marketing operations which included targeted products and programs for
the Latin American consumer marketplace.

"As a global hospitality brand we're looking beyond our traditional
marketing demographics for additional growth opportunities," says
Stephen J. Cloobeck, Chairman and Chief Executive Officer of DRI.
"Bill's vision for our Latin American operations is ambitious,
achievable and well aligned with our desire to deliver our brand tenets
of simplicity, choice and comfort coupled with superior,
customer-focused hospitality worldwide."

Diamond Resorts International(r), based in Las Vegas, Nev., is one of
the largest vacation ownership companies in the world with more than 110
branded and affiliated resorts and nearly 23,000 guest beds in 14
countries with destinations throughout the continental United States and
Hawaii, Canada, Mexico, the Caribbean and Europe. Offering simplicity,
choice and comfort to its more than 360,000 owners and members through
the branded service of more than 5,500 team members worldwide, Diamond
Resorts International(r) is dedicated to providing its guests with
effortless and relaxing vacation experiences every time, for a lifetime.

For more information, please visit

Contact: Kimberly Perette
Tel US: (702) 261 1005
Tel International UK: +44 (0)1524 845517

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